TikTok is introducing a new feature that enables them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale release. This development comes amid a rise in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this output is considered mass-produced AI material, a label for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, including digital art to informative clips, and we aim to give people the ability to adjust the amount of that, depending on their own likes,” commented a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its network tagged as artificially created. In total, more than 100 mn pieces of content are submitted to the app daily, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of artificial media they see by using the content preference setting in the application and selecting the AI content topic. Further subjects that can already be modified under the tool cover news, fashion, aesthetics, and dance.
Platform Guidelines
Its rules require creators to tag convincing AI-generated content, and it bans malicious fake videos of public figures or critical incidents. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
In addition, the platform will henceforth apply an AI-generated label to content made using its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2m educational fund for experts and institutions to produce educational content about ethical AI use. This initiative will support charitable organizations focused on training computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid debate over intentions to cut jobs for hundreds of safety staff in Britain. The company is planning to eliminate hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it has to be seen by people. TikTok announced a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
